Sade's third album was 1988's Stronger Than Pride, and featured their first number one single on the U.S. In 1986, Sade won a Grammy for Best New Artist. Sade was so popular that some radio stations reinstated the '70s practice of playing album tracks, adding 'Is It a Crime' and 'Tar Baby' to their playlists. January 1985 saw the album released on CBS' Portrait label, and by spring, it had gone platinum on the strength of the Top Ten singles 'Smooth Operator' and 'Hang on to Your Love.' The second album, Promise (1985), featured 'Never as Good as the First Time' and 'The Sweetest Taboo,' the latter of which stayed on the U.S. The band's debut album, Diamond Life (with overall production by Robin Millar), went Top Ten in the U.K. Adding keyboardist Andrew Hale, Sade signed to the U.K. The members of Pride not involved in the Sade trio eventually told Adu, Matthewman, and Denman to go ahead and sign a deal. Initially, the labels wanted to sign only Sade - technically a trio featuring Adu, Stuart Matthewman, and Paul Denman - while the whole of Pride wanted a deal. Pride and their off-shoots performed often around London and stirred up record company interest. Pride's opening acts often featured members of the band in different combinations. John, 'Smooth Operator.' The following year, she joined the eight-piece funk band Pride as a background singer. One of the more popular numbers that the group performed was an Adu original co-written with bandmember Ray St. Martin's School of Art in London while also doing some modeling on the side.ДЄround 1980, she started singing harmony with a Latin funk group called Arriva. She listened to Ray Charles, Nina Simone, Al Green, Aretha Franklin, and Billie Holiday, and studied fashion design at St. Developing a good singing voice in her teens, Adu worked part-time jobs in and outside of the music business. After her mother returned to England, Adu grew up on the North End of London. Though only five more studio albums would follow during the next 25 years, the band's following abated only slightly, and each release was treated like a long-awaited public return of a mysterious yet beloved diva.Д«orn Helen Folasade Adu in Ibadan, Nigeria, about 50 miles from Lagos, Sade was the daughter of an African father and an English mother. With the breakthrough Billboard Hot 100 Top Ten single 'Smooth Operator' propelling the debut Sade album, Diamond Life, to the same spot on the Billboard 200 chart in 1985, the band fast came to epitomize soulful, adult-oriented, sophisti-pop. Soon enough, the music had no problem with the correct pronunciation. When singer Sade and her band of the same name were establishing themselves, their record company, Epic, made a point of printing 'Pronounced Shar-day' on the record labels of their releases.

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